About the work
Details
Social Media Officer
Surya Bumi Retailindo
Full Time
2021 - 2023
Strider Bikes Indonesia is the official Indonesian platform of the global balance bike brand, helping young children build confidence and develop a love for cycling through play.
As the Social Media Officer, I handled content planning and caption writing for Instagram, focusing on educational content, community updates, and user-generated content. I also supported offline events by capturing on-site content for the brand's social media.
Strider Bikes Indonesia
Product Highlight
The selected works below are organized according to these content pillars, highlighting how each contributed to Strider Bikes Indonesia's overall brand storytelling and social media strategy.
An educational series that introduces product features, explains how each bike works, and helps parents choose the right model for their child. The content is designed to make every stage of the riding journey more accessible and informed.
Entertainment
Strider Tips
A bite-sized educational series featuring practical tips, parenting insights, and riding advice to help families build confidence and enjoy the learning process together.
