About the work
Details
Social Media & Marketing
Freelance
2025
Sen'in Jakarta is a Japanese-inspired restaurant specializing in teishoku, created as a welcoming destination for after-work dining and casual gatherings.
I managed Sen'in Jakarta's Instagram, creating product-focused content, seasonal campaigns, and menu highlights that showcased the restaurant's offerings and strengthened its brand presence.
Plate Palate
The selected works below are organized according to these content pillars, highlighting how each contributed to Plate Palate's overall brand storytelling and social media strategy.
Product Highlight
A product-focused series introducing new menu items through storytelling. Each post highlights the ingredients, flavors, and unique qualities of every dish while building excitement for new launches.
Lifestyle
A lifestyle-driven series that introduces menu items through conversational storytelling. By connecting each dish to everyday moments and cravings, the content highlights its flavors and brings the menu closer to the audience.
Community
The Breakfast Society
A community-driven series celebrating the people and moments shared around the table. Through genuine interactions, the content captures the warmth of gathering and encourages audiences to keep coming back.
