About the work
Details
Social Media & Marketing
Freelance
2025
Plate Palate is a community-driven restaurant centered around comforting home-cooked meals, meaningful gatherings, and the warmth of sharing a table. Blending Indonesian, Western, and Asian fusion cuisine, the brand creates approachable dining experiences that bring people together through food.
I managed Plate Palate’s social media and marketing, developing content strategies, campaign concepts, and community activations that highlighted the brand’s food, personality, and connection with its audience.
Plate Palate
The selected works below are organized according to these content pillars, highlighting how each contributed to Plate Palate's overall brand storytelling and social media strategy.
Product Highlight
A product-focused series introducing new menu items through storytelling. Each post highlights the ingredients, flavors, and unique qualities of every dish while building excitement for new launches.
Lifestyle
A lifestyle-driven series that introduces menu items through conversational storytelling. By connecting each dish to everyday moments and cravings, the content highlights its flavors and brings the menu closer to the audience.
Community
The Breakfast Society
A community-driven series celebrating the people and moments shared around the table. Through genuine interactions, the content captures the warmth of gathering and encourages audiences to keep coming back.
