About the work
Details
Social Media Specialist
USS Retail Group
Full Time
2023 - 2026
An outdoor-inspired lifestyle brand that embraces movement, exploration, and functional design. Through a clean and understated content approach, the brand highlights its products while connecting with audiences through creators and outdoor-minded communities.
I managed Not For People's Instagram and supported offline events, developing content strategies, product highlights, and KOL collaborations that strengthened the brand's presence across both digital and physical touchpoints.
Not For People
Product Highlight
The selected works below are organized according to these content pillars, highlighting how each contributed to Not For People's overall brand storytelling and social media strategy.
Still Life Post
An editorial still life series showcasing products through minimal compositions that emphasize functionality, craftsmanship, and design while reinforcing the brand's understated aesthetic.
User Generated Content
Field Notes
A community-driven series featuring KOLs and creators from the worlds of outdoor, cycling, running, and fashion.
Through authentic moments and personal experiences, the content highlights how Not For People products fit seamlessly into different lifestyles, building credibility while strengthening the brand's connection with both outdoor enthusiasts and the broader creative community.
Press Release
