About the work
Details
Social Media Officer
Surya Bumi Retailindo
Full Time
2021 - 2023
Escape Companion is a cycling platform for off-road and touring enthusiasts, offering route recommendations, gear highlights, and riding inspiration.
As the Social Media Officer, I managed Escape Companion's Instagram, creating content that ranged from product highlights and route recommendations to educational and community-focused posts, helping build an engaging platform for the cycling community.
Escape Companion
Product Highlight
The selected works below are organized according to these content pillars, highlighting how each contributed to Escape Companion's overall brand storytelling and social media strategy.
A product-focused series that goes beyond specifications by showcasing gear in real off-road conditions.
Each feature demonstrates how products perform in the environments they are designed for, helping riders understand their practical value on the trail.
