About the work
Details
Social Media Specialist
USS Retail Group
Full Time
2023 - 2026
Better Goods is a lifestyle brand built around quality, craftsmanship, and community. Through thoughtful storytelling, the brand shows how its products seamlessly become part of everyday life.
As the Social Media Specialist, I managed Better Goods' Instagram and supported offline events, creating content, campaigns, and community initiatives that brought the brand's identity to life across both digital and physical touchpoints.
Better Goods
Product Highlight
The selected works below are organized according to these content pillars, highlighting how each contributed to Better Goods's overall brand storytelling and social media strategy.
Blend and Bend
An editorial still life series featuring Better Goods products and curated staff picks. Through thoughtful compositions, the content showcases the brand's lifestyle-driven identity while offering a more personal perspective on the collection.
The Right Pair
A recurring Instagram Stories series featuring curated flat lay outfit pairings for different weekend occasions. Each edition highlights the versatility of Better Goods pieces through everyday styling inspiration.
User Generated Content
KOL & Community
Leisure With
A community-driven interview series featuring local communities that share the values of Better Goods.
Each edition offers a closer look at their story, passion, and experiences, strengthening the brand's connection with its audience while fostering a sense of community beyond the products.
Better Talks
An editorial interview series featuring KOLs from the worlds of wellness, fashion, and creativity.
By sharing their personal stories, daily rituals, and perspectives, the series extends Better Goods beyond products, positioning the brand within conversations around modern lifestyle, self-expression, and community.
Press Release
Lets Connect :